Instagram is a highly targeted visual marketing platform for your brand, providing a chance to develop a decent follower community that expands with your company. Instagram has some of the most active user bases worldwide, with over 500 million daily users of Instagram and IGTV.
However, much like any other social media platform, there are some creative ways to use Instagram to establish your Instagram presence. In this article, we’ll demonstrate the best practices for using Instagram to boost interaction and develop a sizable follower community over time, as advised by the best digital marketing expert, Brandon Lederer.
1. Using Right Hashtags
Your objective on Instagram should be to engage with your current audience while gaining more followers regularly. The first criterion can be met by posting captivating photos. However, if you want to expand your follower base, hashtagging your images will become increasingly crucial.
Utilizing popular Instagram hashtags increases your chances of being found and reaching new users. Instagram users prioritize using specific hashtags above others, just like on Twitter and other social media platforms. By using hashtags, you make it simple for individuals who are looking for those particular keywords to locate your images.
2. Posting at the Right Time
Consider the timings of your posts in addition to utilizing the best filters and the right hashtags. Analyzing what has worked for you in the past is a targeted strategy. Under the Followers section of Instagram Analytics for Business accounts, you may find the best time to post on social media. You should also use a social media scheduling service to schedule your posts when your audience is active automatically.
3. Coordinate with Influencers
Influencer marketing is not new and has gained popularity mainly on Instagram. To engage in Instagram influencer marketing, you only need to locate sizable profiles in your field. Usually, it takes at least 20,000 users to make an impact. You can also ask them about their Sponsored Post pricing by contacting the account owner directly. Young influencers just starting will be open to sponsoring a product for a few samples. This may be the best sponsoring activity for you if you want a thorough client review to educate readers about your products.
4. Use Instagram Stories
Many of us publish Stories to demonstrate what we’re up to throughout the day by taking images of different objects or our backgrounds. What if you improved your stories? You may discuss your products, add stickers to your stories that are popular on Instagram, or support a social that has gained popularity.
5. Share your Values and Vision
Did you realize that modern customers are more cause-driven? 40% of the customers interact with brands associated with the al causest. Let your clients know what you’re doing to contribute to society. We’re not asking you to brag about it.
6. Upload High-Quality Images
Instagram is an image-focused platform. How would you get inspired by a post if someone presented low-quality photographs? Always remember to use high-quality images anytime you share something on Instagram.
Instagram can be a fantastic platform for showcasing your products and brand and generating a steady flow of income and clients for your e-commerce company. In this article, we have discussed the best strategies for using Instagram to grow a specific audience. For more information on updates related to Instagram business marketing, reach out to Brandon Lederer, Arizona, SEO expert.